Every shelf gets an exposure score (how often it's seen), an interaction rate (how often shoppers stop), and a dwell-to-conversion ratio (how often a stop becomes a buy).
Together with the Leasing and Layout agents, this gives merchandising teams a precise map of attention — what to feature, what to demote, what to bundle.
Smarter merchandising decisions, sales lift on the same square footage, fewer dead products holding prime real estate.
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