Questions worth measuring
- Compare entries across entrances and periods.
- Assess display-zone activity using a defined visit threshold.
- Compare presentation attendance and dwell with the programme.
Exhibitions and booths
Measure booth entries, visitor movement and dwell time in defined display zones.
Choose an indicator to see its measurement area and explanation on the illustration.
An illustration of measurement; not live tracking or your organisation’s data.
Crossings into the booth are counted separately from exits. Re-entry counts as a new visit and does not identify unique people.A display-zone visit qualifies after an agreed dwell-time condition is met. Passing traffic is separate, and a visit does not prove product interaction.Time in a defined display or presentation zone is measured and recorded visit durations are summarised. Remaining near a screen does not establish attention to its content.Passages are counted across observed areas in the surrounding aisles. This traffic differs from entering the booth or visiting a display inside it.Relevant industry metrics
Evaluate booth layout and presentation timing. Re-entry counts as a new visit; remaining near a display does not prove interaction with its content.
AI & decision support
From indicators to a clearer understanding.
AI tools help explain differences in booth entries, dwell and display-zone activity to support layout reviews and presentation timing within measurement definitions.
Connect the question to your organisation.
Review your infrastructure, required data sources and suitable analytical tools within the service scope.