Questions worth measuring
- Compare activity across entrances and zones.
- Monitor changes in visits during events and seasons.
- Support decisions about services and commercial space.
Shopping malls
Connect entrance and zone activity with decisions about operations and use of space.
Choose an indicator to see its measurement area and explanation on the illustration.
An illustration of measurement; not live tracking or your organisation’s data.
Inward crossings are measured for each covered entrance over the same period. Combined entrance counts can include repeat visits rather than unique people.Visits or presence are compared across defined zones using consistent measurement definitions. Zone activity does not establish sales or tenant performance.Entry counts are compared across equal hours or intervals to identify peaks. Seasons and events are considered where comparison data is available.The time a visit spends in a defined zone, such as seating, is measured. Dwell in one zone is not automatically the duration of the entire mall visit.Relevant industry metrics
Analyse movement distribution and opportunities to improve operations or space use. Tenant performance and sales conversion require additional data and agreed definitions.
AI & decision support
From indicators to a clearer understanding.
AI tools help explain differences across entrances and zones and changes during seasons and events to support service allocation and commercial-space decisions.
Connect the question to your organisation.
Review your infrastructure, required data sources and suitable analytical tools within the service scope.