Questions worth measuring
- Identify busy periods and staffing coverage.
- Compare activity in display zones.
- Calculate sales conversion with compatible aggregate transaction data.
Retail stores
Compare entries, zone activity and staffing, and connect them to sales where suitable data is available.
Choose an indicator to see its measurement area and explanation on the illustration.
An illustration of measurement; not live tracking or your organisation’s data.
Inward crossings are counted at the store entrance line. Repeat visits can count again; entries do not establish purchases or unique people.Entries are compared across equal time intervals to identify the busiest periods. Peaks support staffing reviews but do not by themselves determine optimal headcount.Time in a defined display zone is measured. Remaining near products describes zone use, without proving interest in or purchase of a particular product.Aggregate purchase transactions are compared with entries over the same period using compatible measurement definitions. Calculating the ratio requires sales-system data; video alone does not establish a purchase.Relevant industry metrics
Review store layout, product presentation and staffing. Video data alone does not establish a purchase or an increase in revenue.
AI & decision support
From indicators to a clearer understanding.
AI tools help explain entries, display-zone activity and staffing coverage, connecting them to aggregate sales transactions where available to support operating and merchandising decisions.
Connect the question to your organisation.
Review your infrastructure, required data sources and suitable analytical tools within the service scope.